6 Things You Should Stop Doing to Content

The most straightforward way of revitalizing your content marketing is to throw some content pieces that just aren’t working for your brand. Here are six options you should consider first. Then you'll concentrate on producing content that your audience (as well as search engines) will love.

1.Mobile Unfriendly:

We’ve been discussing mobile optimization for years, but a surprising number of companies still publish content that isn’t mobile friendly.

We know that this damages the customer experience. Four billion people access the web via their mobile devices so when your content doesn’t work on mobile. You risk alienating a huge portion of your audience .

Not onlyyou are annoying your audience, but you’re losing visibility in results pages. Mobile is a key factor in Google’s scoring of your site.

The fix: Optimize your website for mobile:

First, check to examine if your site is mobile friendly in your users’ and Googles’ eyes. Open it on your smart device and see how well you'll see it. You also should type the URL in Google Search Console’s mobile-friendly test.

If the tests show your site isn't optimized for mobile, you wish to require a number of steps. (The excellent news is you don’t need to build an entire new website.)

An option is to use an online site converter, like bMobilized to transfer your desktop site to a mobile-first design. Alternatively, check out website mobile plug-ins like WPtouch and JetPack for WordPress, Responsivizer and JoomlaShine for Joomla, or ThemeKey and MobileTheme for Drupal.

2.Single format:

Gone are the times when simple blog posts ruled content marketing. Today, the content choices are enormous, from video to measure stories, to podcasts and everything in between.

One of the largest mistakes you'll make is to hold on churning out a similar old text-only articles, expecting to create any reference to your audience.

The fix: Embrace a spread of content options

Look at your content or editorial calendar (if you don’t yet have one, then I’d recommend drawing one up). Ask yourself how varied your content is and identify all the opportunities for more interactive, creative, and interesting formats.
To get out from these rids you can join a Content Marketing Course from CTCDC, & can optimize your content according to google norms


Start using multimedia:

Now that 72% of individuals are looking at content via their mobile devices, they're more likely to expect big blocks of visually appealing content. Use infographics, images, and videos to get more views and shares.

For infographics, you'll use free tools like Piktochart. For images, create your own high-resolution photos or use websites like Creative Commons to access free images and stay the correct side of copyright laws. Free tools like Pixlr and Canva can assist you edit those images.

Try immersive content:

Immersive content includes formats like virtual reality. Although a newish tactic for marketers, it’s gaining momentum. Get into the swing of immersive content by streaming live stories on Instagram then examine Facebook Horizon to examine about incorporating VR into your content marketing.

3. Goal-less:

It’s amazing how many businesses still just push content in bulk to drive traffic. The content doesn’t speak to a selected audience. it's no particular purpose and it’s not designed to be helpful or shareable.

Audiences expect more from their content. they need to consume high-quality content that helps them achieve their online goals.

The fix: Define your content goals

Your goals don’t need to be complicated. you'll want to extend traffic, improve online, or grow your subscriber list. Whatever it is – and you'll have more than one goal overall – ensure that every piece of content has one clearly defined goal.

Your content also should achieve your target audience’s goals – learn about a concept, solve a tangle, find out how to do something, etc. confirm each piece of content achieves at least one among those goals.

Add a call to action to your content to encourage your audience to require some action. ensure that it aligns together with your brand goal and has relevancy to the audience’s goal. as an example, if the goal is to grow your subscriber list, the CTA should encourage your audience to register for more content connected to the article topic. If your goal is to grow your online sales, re- direct people to your product pages.

4. Unsubstantiated:

I’ve already shared the thirst for high-quality content. And it’s not just your audience that wants it. Google rewards sites with valuable and audience-relevant content.

Any content that isn’t backed by relevant data and research probably isn’t worth doing. Or a minimum of it should only be one component in the mixture of high-value content.

The fix: Establish quality parameters

First, give the team time to provide good quality content. Although it’s good to publish frequently, it’s more important to prioritize quality. Space out deadlines across your content calendar in line to form a manageable workload and keep track of all the tasks involved in creating quality content.

When creating content, identify key trusted source to inform your pieces and include relevant. Confirm to link to those sources from your content and reference sources appropriately.

5. Sales push:

It’s tempting for marketers to use content for the advertising . even though you think it’s subtle, chances are high that your audience will smell out the promotion. And guess what? They probably won’t be happy about it.

Today’s consumers don’t want to be sold to. they need to consume relevant content that helps them navigate their buyer journey and supports their decisions.

The fix: reply to your audience’s needs

Ditch the promotion from your content and instead carry out some audience or persona research. Develop profiles that describe thoroughly what your audience appears like – their relevant online behaviors, goals, pain points – and consider how your content can cater to their interests and desires.

Go further and understand your customer journey, identifying key moments or touchpoints where your content can help them in their decision making.

Finish up your audience-focus fix by adding all of your content opportunities to the editorial calendar. make sure that you’ve covered all parts of the sales cycle, from the instant your audience discovers your company to long after they converted.

6. Unoptimized:

Stop routinely publishing content without an inspiration to basic SEO principles. Content that isn’t optimized for search engines is unlikely to contribute to your overall marketing goals, not to mention be found by new audiences.

Even basic SEO gives your content (and your website in general) a far better chance of being found by search engines, reaching the foremost relevant audiences and achieving your online goals.

The fix: Invest in SEO

Do keyword research first because it underpins the rest of your SEO work. that means listing the relevant search terms (both short and long) that your audience would type in the search engine field to search out your content.

Enter that list into a keyword research tool like Moz or SEMrush to determine which might be the most valuable to include in your content (i.e., those keywords that receive a high volume of traffic but have an occasional difficulty rating).

Once you've got established a solid list, you'll attend to other SEO tasks once you produce a brand new piece of content. These include:

• Incorporate long-tail keywords in your content
• Optimize images and videos
• Create a compelling meta description and title tag.

To get your content optimized you have to stop doing these mistakes & your can also go with the Best Content Marketing Services provider.

Start now:
The first step towards improve your  content is identifying what isn’t working in your current model. By examining (and fixing) these six frequent mistakes first, you'll put your content on a much better path to success.