Cyber security and Digital Marketing!!! Is there any relation???

Answer is YES!!! Many of you would be wondering how digital marketing is related to
Cyber security, let us brief you the importance of cyber security in digital world….

There are n number of ways we use digital marketing to grow our business and sales, we
use Email Marketing, Social Media Marketing, Content Marketing, E – commerce and many
more.

Let’s start with most efficient way of Learning Digital Marketing …

1) Email Marketing

• Phishing and spam mailer are floating everywhere, they target small business owner who are not aware of security.

• Hackers hack the mail id and could send spam mailer to customers, if such action continues for long time, the mail id could be blacklisted and it may affect the campaign,which was getting used for business promotion under email marketing.

• In order to protect from such thefts , keep your email servers under audit
•  Ensure end to end encryption techniques.

2) Social Media Marketing:

• When we talk about Social Media Marketing, we post our Ad and run campaign’s,

here we should understand point where security concerns comes into picture.

• Team must insure, strong passwords and other security rules to keep in mind while

using any account, related to marketing the business.

• Keep an eye on traffic targeting to your campaign and login activity, provide first

hand validation to get customer identity.

3) E- Commerce:

• When we buy any product online, most of us prefer COD mode of payment, why

so? The reason is we don’t trust the security of site, we feel it may toss our privacy.

• People don’t grasp new ecommerce sites over traditional one due to fear of Credit

Card Fraud or Payment Fraud , they fear if some hackers steal there bank or card details .

• Business need to follow secure protocol, 3D payment security or Encryption Algorithm

to gain customer trust.

Cyber Security is booming concern on every IT platform, business must take care on online payment security, Digital Marketer must keep security in mind before acting on any Ad campaigns, continuous feedback and monitoring is important to protect sites from cyber-attacks or any misuse.

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