India, out of 194 countries, is on its way to becoming the most populous nation in the world which it will eventually be by 2024. This will result in a mass hunger for jobs, and to parry this, the field of Digital Marketing will surely prove a boon. Does the scope in digital marketing sound concrete to you? That's so because it actually is. According to a survey conducted by The Internet And Mobile Association of India, it was well established that out of 130 crores of the Indian population, 123 crore are mobile users and 53 crores have favorable internet access. Thus, with this enormous growth in mobile and internet users, the future in Digital Marketing will unquestionably prevail over other fields.
This can also be called the advent of Digital India, a campaign to promote the use of digital or online transactions in the country. This will provide ample opportunities and space for digital marketing companies to grow. So, when the government is promoting and planning to improve the conditions of digital marketing companies, it will certainly result in the rise of digital marketing as a field.
Digital Marketing can be defined as marketing or promoting products and services on a digital platform, mainly the internet.
This can also be called the advent of Digital India, a campaign to promote the use of digital or online transactions in the country. This will provide ample opportunities and space for digital marketing companies to grow. So, when the government is promoting and planning to improve the conditions of digital marketing companies, it will certainly result in the rise of digital marketing as a field.
What is Digital Marketing?
It is of several types. Given below are a few types of social marketing:
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Smartphone marketing
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Online advertising
- Landing page marketing
- Viral marketing
With the availability of these diverse fields requiring different skill sets, Digital marketing becomes a very versatile field. The role of digital marketing is similar to the role of non-digital marketing, which is to pursue people to buy their products and services with the aim of making a profit out of it.
The Graph represents opportunities available in Digital Marketing.
What Skills Are Required In Digital Marketing?
Only willingness to learn. Yes, you read it right! Digital Marketing is a practical field. The more you’ll profess it in practice, the more you’ll learn and the more skills you’ll acquire. Creative thinkers as well as critical thinkers do well in this field as they are able to adapt themselves according to its constantly dynamic environment. If you have little-to-no experience in marketing or digital world, then it’s no big deal! There are no skills in the cosmos of Digital Marketing that cannot be learned through practice. And through hard work they can be harnessed into proficiency.
However, for specializing in this field, one is required to possess a hand over social media, computing and strategic artistry. A Digital Marketing Manager, through the use of mentioned skills is able to lead his organization to success as well as create a positive and agreeable profile about him/herself. Digital Marketing companies too, ask for the same competencies.
Reasons to Choose Digital Marketing as Your Career
Because of its dynamic setting, Digital Marketing offers a challenging and interesting environment to work in. This calls for a demand for adventurous, techy and creative people in the kingdom of Digital Marketing. This is among the many reasons to work in this field, few of which are given below:
- Booming Field :- The field of Digital Marketing is as prosperous as can be and is expected to enhance in the coming years. The demand for youngsters in digital marketing companies is presently never-ending as the field hired the most people in 2018 in juxtaposition to others.
- Satisfactory Working Environment :- The surrounding that digital marketing offers is gratifying as according Marketing Hiring Trends Report, only 19% of the working population left their job to look for better prospects in the field.
- Salaries :- Salaries in Digital marketing are peachy with specialised Digital Marketers earning a salary between 20k-200k with respect to their proficiency. Of course, digital marketers with a good technological background will be earning more than a novice as Digital Marketing Companies prefer to give good packages to candidates with higher skill sets. Nothing that cannot be achieved.
- Can be worked from home :- Digital Marketing is one of the few professions that allows Work-from-Home routine. This does affect your experience but the skill sets that one is opting for can also be built at home as Digital Marketing provide ample opportunities to learn new knowledgeable practices.
Digital Marketing Courses
The Digital Marketing courses are available in abundance. These courses not only enhance your competence but also helps you acquire the required skill sets required for a position in Digital Marketing. The courses help you in gaining certification which Digital Marketing companies entertain in highest degree. This will give you a kickstart ahead of other candidates and will make companies prefer your profile over others. This is the only shortcut in succeeding as a Digital Marketer.
But all highways of being a successful Digital Marketer require hard work, which is required in equal proportion in all paths.
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