What Is Inbound Marketing?

“The best thing that a marketer can do is to give the customer a sense of belonging.” This is what the
concept of inbound marketing is built around. We all have loyal customers or favorite brands. We all
have default dentists, booksellers and even cafés. It is this sense of loyalty or favoritism that inbound
marketing aims to promote through its various strategies. Through Inbound marketing, you carve the
name of your brand within the conscience of your customers, so that they would refrain from even
referring to your competition (even if they are better than you). That’s how you can spellbind your
customer’s trust through inbound marketing. So let’s know more about it.

What Is Inbound Marketing?

Definition Of Inbound Marketing: Inbound marketing or inbound methodology is a digital marketing strategy which revolves around intriguing customers through quality offerings and experience. It works 
opposite to outbound marketing which focuses on reaching out to the audience to induce sales.

Inbound Marketing Vs. Outbound Marketing:

While outbound marketing might be an effective way of generating sales, it has its own drawbacks. Research claims that 81% of exits from a site is due to annoying advertisements. That does it for outbound marketing! Furthermore, 90% of customers do not decide what product or service or even a brand to buy from before searching for it on the internet.Outbound marketing mainly targets thrusting the brand name on the face of the customer to make them aware of it. That’s what inbound marketing avoids. It lets the customers reach you by providing them the knowledge of what they are seeking. Remember, a great philosopher once said: “Knowledge is better than awareness”. That’s the teaching inbound marketing follows.

Inbound Marketing Examples: Following are some of the examples of inbound marketing:

• Blogs
• Infographics
• White Papers
• Ebooks
• Case Studies
• Webinar
• Podcasts
• SEO

Inbound Sales

Inbound marketing is an effective technique to induce inbound sales. These types of sales focus on satisfying individual buyers by pacifying their needs, goals and interests. The priority is given to customer satisfaction rather than accumulating sales or profit. This makes customers realize that they matter to your firm and they offer their loyalty to you.

Stages Of Inbound Methodology

Inbound Methodology involves transforming your audience into your customers or at least your promoters. This works best on when advertised on social media platforms.

Inbound marketing is very similar to getting laid and can be done within 4 steps:

1. You first court or attract your crush (target audience) and try to convert them into becoming your lover (customer). You try to engage them by asking how your product looks (you got a dirty mind).
2. If they give a satisfactory review of your product, then you gotta ask them out or convert them. You can take their numbers and things so that you can keep in contact. That’s what a good relationship involves right? Communication.
3. Then keep loving them and sending them messages and closing statements.
4. Well, if you did it all right, they’ll call you in for a coffee of delight. Then you can land the plane in the airstrip.