Why Social Media in Digital Marketing ?

Why Social Media ?

Digital marketing is a practice to enhance customers for a particular business, during digital marketing training we learn about different social media platforms for business point of view. The question is that why social media?

Any business prefer digital marketing to expand their business and convert target audience as clients. In tradition Television and radio ads, banners, pamphlets are better known but now its a high time of mobiles, android & OS apps, therefore its essential for businesses to make their presence on these platforms whether free or paid advertisements. Here are some other factors which defines Why Social Media ?

1. For Branding - We use social media to promote our brand. Here we can interact with our target audience virtually and promote our brand free of cost or you can say that with less investment. Paid advertisements are also available but the ultimate aim is to get clients.

2. Building trust and user Interaction - Another point of view to use social media so that we can build our trust with customers, resolve their problems easily or 24*7, provide better services and additional info about our brand. Its necessity to treat our clients like family and friends and make intellectual relations with them.

3. To get Better ranking - Social media posts and activities also plays a essential role in getting better rank on SERP's (Search Engine Result Pages), so that we can stand in a competition and get clients from there. For a business its dream to get clients and it tries best to give them services more than their expectations.

More you will learn about these tactics if in future you join any Digital Marketing Institute/ Training Course !

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