Mobile Marketing

Hi Viewers,

Welcome to my blog! Today, through this blog, I will take you all to the world of
Mobile Marketing. In this blog, we will discuss the below-mentioned points:

• What is Mobile Marketing?
• Types of Mobile Marketing
• Benefits of Mobile Marketing

So, let’s get started and understand what is meant by Mobile Marketing.

What is Mobile Marketing?

In simple language, Mobile Marketing refers to all the marketing activities carried
out for or on mobiles. It can be in the form of SMS Marketing, Email Marketing,
Social Media Marketing, and many others. In short, all those Marketing activities
that require a mobile phone, form a part of Mobile Marketing. Nowadays, Mobile
Marketing has become one of the most important tools for Internet Marketing.

All big companies are majorly investing in Mobile Marketing because of its reach
to the people. The latest statistics have proven that the companies that are actively
doing Mobile Marketing, have seen a drastic rise in their sales figures. 

Types of Mobile Marketing:

There are many ways through which Mobile Marketing can be done. The most
popular ones are as follows.

SMS Marketing:

This is the most common and most traditional form of Mobile Marketing as earlier

with mobiles, it was only possible to send SMS and make calls.

Marketers have been designing and sending promotional SMSs to their targeted

audience. This is the most expensive form of Mobile Marketing.

MMS Marketing:

With the change in the technology of mobile phones, marketers also majorly switched

from SMS to MMS Marketing as these conveyed the message in the form of videos,

images, and sounds, which gave the customer the feel of a TV Ad.

Bluetooth Marketing:

This is the form of mobile marketing that uses Bluetooth to send SMS and MMS to

potential customers. This reduces the cost to a large extent but it can send messages

to only those who are in immediate Bluetooth range.

Mobile Ads:

In this form of mobile marketing, Ads are prepared in the form of pop-ups. These

get displayed whenever a user clicks on a particular link or application. These are

the most commonly used nowadays.

Application Marketing:

Applications are special software that is installed from the Google Play Store or Apple

Store. These are mostly free of cost for the users. Companies are majorly investing

in their apps in order to promote their products and services.

Mobile Games:

Mobile Games are very popular with almost every age group. These days,

companies also invest in building mobile games that a user can download on his phone without paying any charge for the same. In between games, various ads pop-ups are inserted which attracts the attention of the user.

Benefits of Mobile Marketing: 

It has a broad reach: As we all know, that nowadays people spend 70% of their

media time on their smartphones. So, Mobile Marketing is a good way of reaching

potential customers globally. 

Results are instant: Every person carries his phone all the time. So, the promotional

messages or videos sent are instantly delivered to the targeted audience. 

Cost-Effective: Mobile Marketing is comparatively less costly as compared to laptops

or television. 

Mass-communication: Mobile Marketing has an excellent reach, so it is a great

tool for sending bulk messages or videos.

So, now we all know and understand how important and beneficial Mobile Marketing is. If you wish to learn advanced tools and techniques of Mobile Marketing, visit us at CTCDC or Call us at +91 9558244444.