10 Email Marketing Terms every Digital Marketer should know

Hey Folks,

Welcome to my today’s blog. As we know, Email Marketing is one of the most useful tools for Online Marketing. It has always been helpful to marketers in increasing their client base and sales figures. Any business, big or small, can benefit immensely by doing Email Marketing for its products, services and upcoming events.

The main advantage of this tool is that it is very economical and can be customized as per the needs of the targeted audience. There are many terms that are associated with Email Marketing that a marketer needs to understand in order to derive maximum benefit from his Email Marketing Campaign & the user can opt for Digital Marketing Services also to derive the traffic on their website. This blog will help you in understanding the main terms that are widely used amongst various marketers. So, let’s get started.

So, Here is the list of 10 important terms that every marketer should know-

1. A/B Split Test: This is an important term that is used in Email Marketing. This term refers to the technique of creating two different sets of emails with 2 different subject lines, 2 different images or 2 different CTAs. This is done to understand which email is performing better than the other one.
2. Active Subscriber: This is used to refer to the client who has received, opened the email and hasn’t marked the email as spam.
3. Attachment Open Rate: This refers to the number of email recipients who have opened the attachment sent along with the email. This is calculated by dividing the number of recipients who have opened the email by the number of recipients who have actually opened the attachment. 
4. Blacklist: This refers to the list of senders that have been blacklisted because of having a bad reputation or being marked as spammers by email recipients.
5. Bounce Rate: It refers to the number of emails that failed to reach the inboxes of the targeted recipients. 
6. Call to action: Call to action is the desired action that a marketer wishes a recipient to perform after reading the email. These can be Subscribe Now, Call Now, Sign-Up or Purchase Now buttons.
7. Click Rate: Click Rate helps a marketer in knowing how many email recipients have clicked on the link given in the email. This is calculated by dividing the number of recipients that have received the email by the number of recipients that have actually clicked on the link.
8. Newsletter: An Email Newsletter is an email communication in the form of a template that is sent to the existing as well as the potential clients, to inform them and keep them updated about a new product, event, service or scheme. The main agenda behind sending a Newsletter is to keep the customers engaged and informed with a business or a company. An email newsletter is generally emailed to clients on a periodical basis such as weekly, fortnightly or monthly.
9. Spam Folder: A Spam Folder is a folder in the inbox of the recipient where all those emails, which are believed to be spam, are sent automatically by the email service provider.
10. Revenue per email: This is the calculation of the amount that has been earned by sending 1 email.

I hope this blog will be of help for all of you in understanding the basic terminology that is used in Email Marketing. If you wish to read more about Digital Marketing, then visit our blog section - CTCDC BLOGS

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