Thursday, July 25, 2019

SEO vs PPC, Which Of It Provides Long-term Benefits 2019?

Nowadays there are an excessive amount of Digital marketing strategies, collecting the right
marketing strategies(ensuring long term benefit) to rank well on a search engine is one of the
many big challenges.SEO experts stated that two essential marketing strategies are SEO and
For making your strong online platform, you must have the right, planned, accurate online
marketing strategy. And this online marketing strategy can be formed with blending SEO and
PPC strategies together and working with them efficiently will make a strong foothold in
competitive marketing.

The one big challenge is, which strategy to pay more attention too? SEO or PPC!
And these challenge becomes impossible to achieve by those who don’t know SEO process and
SEO fundamentals, Nor ‘What is PPC?’.
Even not having any idea about ‘PPC and SEO working together’ there are website owners who
invest their lot of time and money and at the end ‘gets nothing’. Training in Digital marketing will
help you avoid such a situation, and provide strong online presence and best ROI.
An online business success is based on “how well a marketing strategy is executed?” and
execution depends on marketing strategy choice, marketing strategy choice depends on the
marketing campaign.
It's your choice, if you want to achieve the long-term goal with cheaper marketing technique, go
for SEO marketing techniques and optimize your webpage for getting rank on SERPs.
But if you want fast results you can choose the PPC technique to make your PPC campaign
Both SEO and PPC will bring you traffic with their own techniques and methodologies, so what’s
better to choose. Let’s sort out this confusion.

SEO OR Search Engine Optimization

A unique long-term never ending and non-paid process to provide capable website it’s worthwhile
ranking on search engines. Involves on-page and off-page activities which commonly used by
SEO experts for website ranking. 
The combined sub-activities in SEO are:
  • Building a user-friendly and well-structured website
  • Resolving technical issues to confirm smooth functioning
  • Creating quality driven content with relevant keywords for ranking of the site
  • Creating an audience persona
  • Gathering quality backlinks
  • Performing keyword research

Many website owners are not SEO experts, yet there website ranks on search engines. It is
because they opt for Professional SEO service, as being the business owner who wants
strong online presence getting in touch with an SEO service provider is smart and wise

PPC or Pay Per Click

PPC module is a paid campaign, as the name states it is paying on every click, impression
and customer acquisitions. For having instant traffic, PPC campaign involves specific keyword
bidding. For more information regarding PPC, can click here
Activities involved in building PPC campaign:
  • Designing creative and informative landing pages
  • Creating an audience persona
  • Choosing the right keywords
  • Writing affecting and influencing ad copies
  • Optimizing campaigns
  • Running A/B tests

Search Engine Optimization and Pay Per Click Ads: Comparison

Every level of business( small or big ) needs Online marketing strategies, before utilizing your 
precious time, effort and resources, understand “what suits your business?” and can enhance its
worth, whether SEO OR PPC. By finalizing your business goals and analyzing pros/cons of opting
one of marketing methods(SEO or PPC), you can smartly choose one. 

SEO or PPC: Results

Finalize, if you want the one-time result or permanent result because if you want a one-time result
and opts SEO,( no doubt that's a waste of time).
As SEO requires persistence and a lot of hard-work to have sustainable growth of online business
and desired results. But PPC module delivers instant result for getting heavy traffic. After getting
approval millions of people will see your site. Mostly business opt for PPC campaign for product
launch,affiliate marketing, CPA advertising but it requires continuous investment in PPC ads. So choose accordingly.

SEO vs PPC: More expensive?

You will laugh, if I will say SEO is more expensive compared to PPC ads. SEO is not free and
comes at the cost of a lot of time and effort. You have to wait for a lot of time to know faults you
did through SEO process but in your PPC ads, you can timely improve poorly designed ad
campaigns. So see your budget, layout blueprint and choose accordingly. As in the case of
targeting competitive keywords, you may need a lot of finance.

SEO vs PPC: Stability and Control

With SEO it’s difficult to predict how much time it will take to get the first page ranking?’, as with
SEO you cannot be sure about outcomes but with PPC ads you can track exact keyword-
conversions, forecast realistic results and much more.

SEO vs PPC: Brand building

When you possess website which answers all search queries. Working with SEO will ensure brand
equity and business growth and PPC ad campaign will serve you with instant boost-up traffic on
temporary basis.

 Read to know more:


  1. Thanks for your interesting information's in this blog is very much useful
    for me to improve my knowledge for more information please visit
    EastMax Solution digital Marketing agency

  2. Hi, I just gone through this blog, the information was really very valuable, would love to see more from you. i have also plenty of the same kind of content You can explore my blog by clicking the link below
    delhi school of digital marketing
    best institute for digital marketing course in delhi
    digital marketing course in south delhi
    internet marketing institute in delhi
    top digital marketing institutes in delhi

  3. Thanks for sharing this amazing piece of content and this post helps me a lot and I really like it. Its amazing thing.
    Here are some topics that I have write with full case study and with proof.

    The Best Alternative of Google Adsense?
    Best Alternatvie of Google Adsense

    12 Best Chrome Extentions for Developers and Experts?
    Best Google Chrome Extentions

    How much money and bandwidth did Youtube Spend?
    Bandwidth of Youtube

    How to create free inforgraphics by using some tools?
    How to create free infographics

    What are the benefits of Social Media Marketing?
    Benefits of Social Media Marketing

    How to grow you Facebook page by some simple tricks?
    Grow Your Facebook Page and Profile

    What are some best linux system vpns?
    Best Linux Vpns

    What storage is better google cloud or iphone cloud?
    Google VS iPhone

    What is the worth of Google?
    Google Net Worth

    How to use free netfllix by vpns?
    Use Free Netflix

  4. Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you.

    Social Media Services

  5. Good post.. As far as I am concerned, both are great and I personal suggest small business people to have search engine optimization service.
    digital marketing company in chennai, digital marketing company, SEO company in chennai

  6. Digital Marketing training in Gurgaon provided by APTRON Gurgaon. We provide IT trainings based on corporates standards that helps students to be prepare for industries.APTRON Gurgaon is one of the best result oriented digital Training Institute in Gurgaon, offers best practically, experimental knowledge in digital marketing training in Gurgaon.
    For More Info: Digital Marketing Training in Gurgaon

  7. Hi, Digitalchal

    The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). It was an excellent article to hear from you which is very useful. Thank you so much for gathering all the information in one post with examples. It's was very clear and extremely will help to all the peoples. SEO Services | Ameya eMarketing |

  8. Well, anchor text is that phrase you get in your links. The phrase that's usually highlighted to show that there is an active hyperlink on the webpage. ralevant backlink